Announcements

Driving Innovation and Continued  Business Growth, Simply NUC Announces Strategic Leadership Changes

AUSTIN, Texas; BELFAST, United Kingdom; DUNLEER, Ireland —March 12, 2024

Simply NUC, a global leading provider of customized PC solutions, is pleased to announce strategic executive changes aimed at driving accelerated business growth. Jonny Smith has been appointed as the new Global CEO, while Ryan McAnlis joins as the Chief Revenue Officer (CRO).

Having previously served as Co-CEO, Jonny Smith has demonstrated remarkable leadership overseeing the UK / EMEA business, contributing significantly to its growth.  Now, in his role as the sole CEO, Jonny will continue to guide Simply NUC through its next phase of expansion and market dominance within the small form factor PC industry. 

“I am thrilled to lead Simply NUC at such an exciting time in the company’s journey,” said Jonny Smith. “I believe in the immense potential of customized computing solutions, and I look forward to working with our talented teams to capitalize on the growing demand for our customers.”

Aaron Rowsell, now Founder and President, will continue to guide the company’s vision on long-term product strategy and enterprise engagement.

In tandem with these changes, Simply NUC introduces Ryan McAnlis as the Chief Revenue Officer (CRO). Ryan brings a wealth of sales experience, having spent over 15 years in corporate and channel roles at Cisco Systems, JAR Technologies (acquired by Calnex Solutions), Techstart Ventures, and Sales Geek Ireland. 

Ryan’s key responsibility will be to unite the Marketing and Sales teams, fostering a collaborative approach to enhance B2B growth strategy. The move is expected to strengthen Simply NUC’s position in the market and further elevate its offerings to business clients.

These strategic leadership changes reflect Simply NUC’s commitment to adapting and evolving in the dynamic technology landscape. The company remains dedicated to providing unparalleled custom mini PC solutions while fostering a leadership team that blends experience, vision, and strategic acumen to drive continued success.

Formed in 2015 and headquartered in Round Rock, Texas, Simply NUC, Inc. is a global systems integrator and OEM specializing in small form factor computers. Simply NUC provides fully configured, warrantied, and supported mini PC systems to businesses and consumers and end-to-end NUC project development, custom operating system installations, and NUC accessories. For more information about Simply NUC visit: https://webteam.simplynuc.com/

On the heels of Intel’s announcement to stop investment in the NUC product line, Simply NUC is ready to take the lead.

AUSTIN, Texas; BELFAST, United Kingdom; DUNLEER, Ireland; July 11, 2023; Simply NUC, Inc, a leading mini PC solutions company, announced they are prepared to continue ramping their investment in mini PCs and the NUC product line as Intel has announced their intentions to stop investment in this area and pivot their strategy to enable ecosystem partners to continue NUC innovation and growth.

“I am privileged to have helped start up the NUC business at Intel,” said John Deatherage CMO of Simply NUC. “Simply NUC has a strong portfolio of branded products and remains 100% focused and committed to delivering small form factor solutions.”

Over the last eight years, Simply NUC has been building up a comprehensive portfolio of OEM branded products with the initial intent of filling gaps in Intel’s NUC portfolio with product lines like the fanless Porcoolpine and Everglades, and long-life mini PCs with a
seven-year supply commitment. Subsequently Simply NUC launched standard 4×4 Intel-based NUCs with Topaz and Emerald, and AMD-based minis with the Ruby product lines.

“We’ve come a long way with our own branded product lines,” said Aaron Rowsell co-CEO of Simply NUC. “This year, I’m excited to say we’ve been pushing the envelope of innovation with AMD-based Moonstone – the highest performing 4×4 mini PC to ever launch; and we are working on an Intel-based 4×4 product line which will launch later this year that will achieve a completely new tier of NUC performance. With Simply NUC, we’ve got you covered.”

Formed in 2015 and headquartered in Round Rock, Texas, Simply NUC, Inc. is a global systems integrator and OEM specializing in mini computers. Simply NUC provides fully configured, warrantied, and supported mini PC systems to businesses and consumers,
as well as end-to-end NUC project development, custom operating system installations, and NUC accessories. For more information about Simply NUC, visit www.simplynuc.com.

Contact: John Deatherage, CMO, [email protected]